General Electric's brand isn't the only thing gigantic about the company. Their product catalogs for the Consumer and Industrial division weigh in at roughly ten pounds. And with an ever-growing inventory and ongoing enhancements to existing products, it seemed that the print version of its catalogs were always in need of an update.
In order to meet customer needs and extend its reach, General Electric turned to Buzzhoney to plan and implement a Catalog Platform solution. Buzzhoney tailored its solution to GE's specific needs, providing a desktop digital catalog that is never out of date.
Whenever there is a change to the GE Catalogs, the platform transparently and automatically updates every customer's desktop catalog via the internet, ensuring that the latest product information is always at the customer's fingertips.
While digital versions may never completely replace the print catalogs, GE can now reach more customers, anywhere in the world, at a substantially reduced cost.
To find out how this tool can work for your company and to view a demonstration of the power of this Catalog Platform, please contact Buzzhoney.